ASRV - Beverly Hills retail store

---

Client:  ASRV x GURU Innovations

Creative Direction: GURU Innovations 

Print/Fabrication: Super Graphics LLC 

Account Director: Jason Hanlin

Account Manager: Quentin Orr

I’m proud to have played a key role in the successful launch of ASRV’s Flagship Retail Store, in close collaboration with GURU Innovations. As a core member of the project team, I contributed to the creative concept development, led vendor selection and management, oversaw the full installation process, and orchestrated a stylized photoshoot of ASRV’s Transcend Collection to visually capture the store’s aesthetic and brand vision.

The store’s exclusive grand opening was met with enthusiastic reception, drawing a high volume of VIP guests and earning praise for its bold, immersive design. In a distinctive move, ASRV also debuted an NFT collection during the event, gifted to qualifying VIP customers—further elevating the launch with a forward-thinking digital integration.

This project was both creatively ambitious and operationally complex, and it was a privilege to collaborate with such visionary partners. It stands as a powerful example of blending innovation, brand storytelling, and experiential design to deliver lasting impact.