ASRV - Beverly Hills retail store

Client:  ASRV x GURU Innovations

Creative Direction: GURU Innovations 

Print/Fabrication: Super Graphics LLC 

Account Director: Jason Hanlin

Account Manager: Quentin Orr

I am proud to share that I played a pivotal role in the successful launch of ASRV's flagship retail store in collaboration with GURU Innovations. As part of the core team, I assisted in the creative concepting process, meticulously selecting and managing different vendors throughout, overseeing the installation process, and coordinating an impactful photoshoot of their "Transcend" line within store setting to capture the essence of the stores overall vision.

The store's private grand opening was a tremendous success, attracting a substantial number of enthusiastic VIP customers and received accolades for its unique and visually captivating experience. This launch was also unique in its own way by ASRV launching an NFT collection the day of the grand opening to all VIP attendees who made a qualifying purchase. Collaborating with ASRV and GURU Innovations was a rewarding experience, and I am thrilled to have been part of a project that pushed creative boundaries and set the stage for future triumphs.