BOGEY BOYS RETAIL TRANSFORMATION - SEATTLe, WA

Client:  Bogey Boys x GURU Innovations

Creative Direction: GURU Innovations x Quentin Orr

Print/Fabrication: Super Graphics LLC 

Account Executive // Account Manager: Quentin Orr

I had the privilege of leading the creative vision, project management, and full retail transformation for a flagship Bogey Boys store in Seattle, Washington—a distinctive concept founded by Grammy-winning artist Macklemore.

From initial concept through final installation, I oversaw every phase of the project with precision and intent. Working in close collaboration with the Bogey Boys team, our goal was to translate the brand’s bold identity and Macklemore’s creative spirit into a physical space that was both immersive and unforgettable.

The creative development process was a dynamic blend of ideation, material curation, and aesthetic refinement. Each design choice was intentional—rooted in storytelling and tailored to reflect the intersection of music, fashion, and culture that defines Bogey Boys.

As project manager, I directed cross-functional teams including architects, contractors, and fabricators, ensuring seamless alignment from design to build. I maintained a sharp focus on detail, quality, and execution, guiding the project to stay true to the brand’s vision while delivering on time and to the highest standards.

The final installation marked the culmination of months of meticulous planning. From display layouts and custom fixtures to in-store flow and ambiance, every element was carefully curated to deliver a cohesive, elevated retail experience. The result is a visually striking, highly experiential space that continues to serve as a vibrant expression of the Bogey Boys ethos.

This project was not only a creative milestone—it was a celebration of collaboration, culture, and craftsmanship. It stands as a testament to my ability to lead immersive brand experiences from concept to completion, blending creativity and operational excellence in equal measure.