Brand(X) OVerview:

Client: Brand(X)

Packaging Design: Primary Color

Print Production: Primary Color 

Account Executive // PM: Quentin Orr

Recently, I had the exciting opportunity to collaborate with O'Dell Beckham Jr.'s athlete-focused supplements brand on a special project. His team approached me to design and manufacture a distinctive "Grab-n-Go" style packaging for their "Pick Up Sticks" product. Simultaneously, they were planning a product launch that would coincide with an influencer kit directly from OBJ himself. I had the privilege of working closely with his team to create a custom solution tailored to their needs.

The influencer kit was a key aspect of the product launch, and we wanted it to be truly unique and memorable. Together with package design professionals at Primary Color, we embarked on the creative journey to develop a packaging solution that met all their requirements while being mindful of the budget.

In the images provided, you can see the blank sample cuts of the packaging, each adorned with the brand's signature "X" over the top of the items. These carefully designed kits housed not only the branded contents but also a personally signed note from O'Dell Beckham Jr. to each influencer. It was essential to create an exceptional unboxing experience, leaving a lasting impression on the influencers and building excitement around the brand.

Throughout the process, we ensured that every detail aligned with the brand's vision and message. The collaboration between OBJ's team and myself, alongside the expertise of Primary Color, resulted in a remarkable "Grab-n-Go" style packaging solution that surpassed expectations while remaining budget-conscious.

The project was a true testament to creativity, ingenuity, and effective collaboration. It was an honor to be a part of this venture, and I take pride in contributing to the successful product launch for O'Dell Beckham Jr.'s athlete-focused supplements brand. The custom influencer kits stand as a tangible representation of our dedication to delivering exceptional results and creating memorable experiences for both influencers and consumers alike.