Creative Direction: Primary Color
Fabrication: Primary Color
Account Executive: Quentin Orr
Dutch Bros was looking to get into more nationally based marketing campaigns leading into their IPO. Through this they wanted to make a reusable activation that could be shipped anywhere they needed and set up by their own team.
While planning for an activation with them in Las Vegas at the "Life is Beautiful Festival", we thought why not make this build-out cross functional - create messaging that ties into their needed activation while leaving the messaging simple enough that it works even after this event. Thus - "Coffee is Beautiful" was born.
This project required all hands on deck with a limited 2.5 week scope. We fabricated all signage, built a truss system and a custom shipping container allowing this sign to be set up, tore down and stored at a moments notice.
Video showcasing fully illuminated installation at night during Life is Beautiful Festival.