Client: Dutch Bros Coffee
Creative Direction: Primary Color
Fabrication: Primary Color
Account Executive / PM: Quentin Orr
Dutch Bros sought to strengthen their national marketing campaigns in preparation for their IPO. As part of their strategy, they envisioned a reusable activation that could be easily transported and set up by their team wherever needed.
During our collaboration on the "Life is Beautiful Festival" activation in Las Vegas, we recognized the potential for a cross-functional approach. We aimed to create messaging that not only aligned with their immediate activation needs but also resonated beyond the event. Hence, the concept of "Coffee is Beautiful" was born.
This ambitious project demanded a full team effort within a tight three week timeframe. We took charge of fabricating all signage, constructing a versatile truss system, and customizing a shipping container to house the entire setup. The result was a flexible and efficient solution that could be swiftly assembled, disassembled, and stored at a moment's notice.
Video showcasing fully illuminated installation at night during Life is Beautiful Festival.