DUTCH BROS: "COFFEE IS BEAUTIFUL" ACTIVATION SIGN

Client:  Dutch Bros Coffee

Creative Direction: Primary Color

Fabrication: Primary Color

Account Executive / PM: Quentin Orr

In preparation for their IPO, Dutch Bros aimed to amplify their national marketing presence through a scalable, mobile brand experience. Their vision: a reusable activation that could be transported and deployed with ease by internal teams across various events.

Our collaboration came to life at the Life is Beautiful Festival in Las Vegas, where we identified an opportunity to craft a campaign with lasting resonance. The result was “Coffee is Beautiful”—a concept that seamlessly aligned with the festival’s spirit while offering a strong, adaptable brand message.

Executed in just three weeks, this high-impact activation was a full-team effort. We managed the end-to-end fabrication, including custom signage, a modular truss system, and a fully outfitted shipping container designed for efficient transport, setup, and storage.

The final build delivered on every front—versatile, visually compelling, and built for repeat use—positioning Dutch Bros for continued brand consistency and market visibility well beyond a single event.