Nike Holiday 18 "JDI Campaign" - Dick's Sporting Goods (DSG)

I was approached by HereNow to help with another region and site specific print and fabrication run. These can tend to be a little confusing as certain regions needs specific athletes to represent their stores and within those specific doors are particular "kits" that are required to fit each DSG's signage needs within their store.

Handling these types of complex projects are something that I can say have helped me become a lot more detail focused within project management.

The two middle pictures below are graphic mock-ups of one stores (Washington Square Mall) fabricated portions. These are done in Nike's "backyard" where they can take site visits to review specific installs with their corporate team and producers like me to better review a finished campaign and it's overall journey that's made it come to life.