Nike "GEAR UP" Baseball Campaign - Dick's Sporting Goods (DSG)

I was excited to take on another challenging project with HereNow, which involved navigating a region-specific print run for over 800 DSG retail doors. These types of kit runs can be quite complex and require meticulous attention to detail to ensure that each door at DSG receives the correct kits tailored to their specific needs.

In this project, the key focus was on the pedestals, which featured 360º mag-receptive signage. To complement the pedestals, Primary Color, with our expertise in sourcing high-quality materials, secured baseball bases to act as the toppers. We went the extra mile by utilizing heat bent acrylic with second-surface print technology, resulting in striking and visually captivating toppers that enhanced the overall display.

Throughout the project, our team was fully committed to maintaining consistent quality and precise execution, understanding the crucial importance of accurate branding and messaging for each retail door. By closely coordinating with HereNow and their team, we successfully delivered a seamless and impressive solution for DSG, leaving a lasting impact on both their customers and their brand identity.

The collaboration with HereNow continues to be a gratifying experience, as we work together to overcome unique challenges and create remarkable print solutions that exceed expectations. We take pride in our ability to handle region-specific campaigns with efficiency and finesse, ensuring that every retail door receives the attention it deserves, and the overall experience remains seamless for the end consumers. We look forward to embarking on more exciting projects with HereNow in the future, building on our strong partnership and delivering exceptional results.