Creative Direction: HereNow Creative
Print/Fabrication: Primary Color
Account Executive // PM: Quentin Orr
I had the pleasure of managing the entire print and fabrication portion of this activation for Super Bowl LIII (53) in Atlanta, GA. The main part of this took place at Lennox Square Mall inside the Dick's Sporting Goods and The Lid's pop-up shop within Macy's.
These projects always present an interesting convergence of timelines. You don't know the teams that will be the final two in the Super Bowl until playoffs are complete. With that being a main factor behind digital asset selection. There are 4 full sets of assets available and the entire production run begins once the respective teams win their playoff game.
Below are images of the creative direction mock-ups as well as the finished project after installation.